MXW is an independent design studio
specialising in marketing strategy and creative communications for the entertainment industry
Design of the 'We are #Venom' insignia for Sony Pictures Entertainment, unveiled to millions by Tom Hardy at Brazil Comic Con and featured on limited edition fan T’s
Creation of communications for national tour
Design of a high-end coffee table book to profile the breadth and depth of Disney’s latest platform
April Fool’s day prank for Social and Digital Out of Home across the UK and EMEA, reigniting nostalgia for the classic 80’s cassette player
Academy Award campaign advertising for leading film publications
Design of internal marketing materials for priority releases
Bringing brand stories and messages to life for Disney’s annual retail showcases
Refreshing traditional trade materials for the international Ad sales team
Unveiling Disney’s Digital Network to the European ad industry with a panoramic multimedia keynote
20-minute consumer walkthrough touring to Canada, Asia and Europe for one year in the run up to the movie release
Multi-sensory attraction for Madame Tussauds New York immersing guests into the spirited world of the film
Creation of an experiential toolkit physicalising the world of the movie. Developed in collaboration with Disney’s international marketing division to equip local markets with scalable production solutions.
Activations in the run up to the film’s release included an immersive walkthrough at Brazil Comic Con, a stand-out mall installation in Indonesia and a touring exhibit across Canada
Exhibition booth design for Sony Pictures Entertainment, built around a central 360 digital walkway with experiential highpoints: Jumanji Jungle Jump, Hotel Transylvania 3 Cruise and a Venom Live Art Wall.
The experience was lauded as one of the top three experiences by Veja magazine
Bringing to life the Emmy-nominated TV show as an interactive experience into the world of fashion. Taking fashionistas inside the design process, onto the catwalk with a new wax figure of Heidi Klum and inviting them to strike a pose as the cover star of Marie Claire magazine.
Working in close collaboration with Merlin Magic Making to create the Theme Book for production roll-out to Madame Tussauds London and New York attractions
Design of the dedicated Spider-Man Homecoming zone featuring original props & costumes from the movie and life-size character photo ops
Offering pre-schoolers an immersive experience alongside Mickey Mouse, filled with exciting physical and interactive play located at Westfield London and Westfield Stratford City
Creation of a multi-sensory sanctuary for families to escape to, featuring the much-loved bear and his friends all set in the magical world of The Hundred Acre Wood
An exhibition profiling Minnie’s influence on fashion & pop culture across the decades working in partnership with the British Fashion Council
Recreating the most magical moments of Disney's live action Cinderella in one of the world’s most famous department stores. Taking over the breadth of Brompton Road with 12 storytelling vignettes featuring hero props and costumes from the movie
Designing a breath-taking photo-op of Alice falling into Wonderland to commemorate the tent-pole release of Alice Through the Looking Glass
Exclusive Star Wars fashion windows profiling halo collaborations from Christopher Raeburn, J.W. Anderson, Preen and Peter Pilotto, amongst others, inspiring a whole new generation of fans
Celebrating the blockbuster release of Rogue One, a Galactic Empire inspired window unveiling the all-new fashion collection set against a pulsing LED backdrop and flanked by iconic Death Troopers
In-store, a Rebel Alliance installation of Jyn Erso & Captain Cassian Andor’s original costumes housed in a custom-designed rotunda alongside K-2S0 and X-Wing Starfighters
Celebrating Marvel’s 10th anniversary, we designed and produced a retrospective exhibition of the iconic Disney & Hasbro consumer products, spanning 2008 to the present day, as part of Nuremberg’s annual Toy Fair: Spielwarenmesse®
A unique visitor lounge at the global toy fair to showcase priority IP for The Walt Disney Company
Design of the Universal Consumer Products VIP showroom bringing to life their tent-pole franchises; Jurassic World, Despicable Me, Trolls and The Grinch
Design and production of the European press conference taking place at The Corinthia Hotel Ballroom on behalf of The Walt Disney Company
Creative development of the castle façade for the gala premiere at Universal Studios Singapore
Onscreen graphics, show calling, talent handling, staging, lighting and event management, all perfectly orchestrated to deliver a high-impact and flawless event
One-off musical showcase at Brand Licensing Europe to launch the new tween franchise featuring Sofia Carson and hosted by Alex Zane
MXW stands out from other agencies both in terms of their understanding of what we are trying to achieve and the creative excellence they bring to every project. It’s an absolute pleasure working with the team and I hope this relationship continues for a lifetime.
Producing the highest quality of creative, MXW is an astute, yet daring agency with a focused and inspired vision. They just get it.
I consider MXW as an extension of my studio marketing team. They formulate innovative ideas to stimulate our thinking and then bring them to life to inspire our audiences.
MXW translate the on-screen to off-screen seamlessly. Maintaining a faithful artistic integrity at all times, they ensure that the overall effect remains true to the original creative vision. They are an intelligent and artistic company to work with operating on the highest level to achieve a wonderful aesthetic.
They took years off me. (As they did themselves, from the look of their photos). How clever.
Partnering with MXW means you will be working together with its two founders, Ian Mackley X Maria Walker, whilst drawing upon insight and expertise from a team of multi-talented specialists.
For over eighteen years, they have produced brand experiences for some of the world’s most celebrated entertainment properties.
Fourth Floor, 45 Conduit Street
London W1S 2YN United Kingdom