MXW is an independent design studio
specialising in marketing strategy and creative communications for the entertainment industry
Design of the 'We are #Venom' insignia for Sony Pictures Entertainment, unveiled to millions by Tom Hardy at Brazil Comic Con and featured on limited edition fan T’s
Creation of communications for national tour
Design of a high-end coffee table book to profile the breadth and depth of Disney’s latest platform
April Fool’s day prank for Social and Digital Out of Home across the UK and EMEA, reigniting nostalgia for the classic 80’s cassette player
Academy Award campaign advertising for leading film publications
Design of internal marketing materials for priority releases
Bringing brand stories and messages to life for Disney’s annual retail showcases
Refreshing traditional trade materials for the international Ad sales team
Unveiling Disney’s Digital Network to the European ad industry with a panoramic multimedia keynote
Design and curation of onscreen graphics to deliver a high-impact and flawless event
Multi-sensory attraction for Madame Tussauds New York immersing guests into the spirited world of the film. Shifting the attraction away from its world of wax figures to a greater focus on experience-led environments
Bringing to life the Emmy-nominated TV show as an interactive experience into the world of fashion. Taking fashionistas inside the design process, onto the catwalk with a new wax figure of Heidi Klum and inviting them to strike a pose as the cover star of Marie Claire magazine
Working in close collaboration with Merlin Magic Making to create the Theme Book for production roll-out to Madame Tussauds London and New York attractions
Offering pre-schoolers an immersive experience alongside Mickey Mouse, filled with exciting physical and interactive play located at Westfield London and Westfield Stratford City
Creation of a multi-sensory sanctuary for families to escape to, featuring the much-loved bear and his friends all set in the magical world of The Hundred Acre Wood
Joining forces with Merlin Entertainment to create the theme book for an interactive exhibit at the SEA LIFE Grapevine Aquarium in Dallas, where visitors simulate the rescue, rehabilitation and release of endangered turtles
Recreating the most magical moments of Disney's live action Cinderella in one of the world’s most famous department stores. Taking over the breadth of Brompton Road with 12 storytelling vignettes featuring hero props and costumes from the movie
Designing a breath-taking photo-op of Alice falling into Wonderland to commemorate the tent-pole release of Alice Through the Looking Glass
Exclusive Star Wars fashion windows profiling halo collaborations from Christopher Raeburn, J.W. Anderson, Preen and Peter Pilotto, amongst others, inspiring a whole new generation of fans
Celebrating the blockbuster release of Rogue One, a Galactic Empire inspired window unveiling the all-new fashion collection set against a pulsing LED backdrop and flanked by iconic Death Troopers
In-store, a Rebel Alliance installation of Jyn Erso & Captain Cassian Andor’s original costumes housed in a custom-designed rotunda alongside K-2S0 and X-Wing Starfighters
Design of the Universal Consumer Products VIP showroom bringing to life their tent-pole franchises; Jurassic World, Despicable Me, Trolls and The Grinch
Multi-room walkthrough in celebration of the spectacular costumes and the incredible set designs from Disney’s live-action feature Cinderella
The film’s costume designer, ACADEMY AWARD Winner Sandy Powell, allowed unlimited access to her creative process, from the initial sketches to the final creations, including Cinderella’s iconic blue ball gown and the Swarovski crystal slipper
The 10,000 sq ft exhibition toured to Canada, Asia and Europe for one year in the run up to the release
Creation of an experiential toolkit physicalising the world of the movie. Developed in collaboration with Disney’s international marketing division to equip local markets with scalable production solutions
Activations in the run up to the film’s release included an immersive walkthrough at Brazil Comic Con, a stand-out mall installation in Indonesia and a touring exhibit across Canada
Design and production of a prop & costume installation providing a fully-themed photo op for Disney’s Mary Poppins Returns
Exhibition booth design for Sony Pictures Entertainment, built around a central 360 digital walkway with experiential highpoints: Jumanji Jungle Jump, Hotel Transylvania 3 Cruise and a Venom Live Art Wall
The experience was lauded as one of the top three experiences by Veja magazine
To celebrate Mickey’s 90th anniversary, we designed and built an interactive stand for Summer in the City; an annual three-day event held in London dedicated to YouTube content creators and users
The stand featured four fun-filled zones to fuel social feeds: a nail bar with exclusive Mickey designs, craft corner to personalise Mickey Ears, "Move it For Mickey" AR dance experience, and an instagrammable photo wall with special props
Celebrating Marvel’s 10th anniversary, we designed and produced a retrospective exhibition of the iconic Disney & Hasbro consumer products, spanning 2008 to the present day, as part of Nuremberg’s annual Toy Fair: Spielwarenmesse®
An exhibition profiling Minnie’s influence on fashion & pop culture across the decades working in partnership with the British Fashion Council
One-off musical showcase at The Toy Fair to launch the new tween franchise featuring Sofia Carson and hosted by Alex Zane
MXW stands out from other agencies both in terms of their understanding of what we are trying to achieve and the creative excellence they bring to every project. It’s an absolute pleasure working with the team and I hope this relationship continues for a lifetime.
Producing the highest quality of creative, MXW is an astute, yet daring agency with a focused and inspired vision. They just get it.
I consider MXW as an extension of my studio marketing team. They formulate innovative ideas to stimulate our thinking and then bring them to life to inspire our audiences.
MXW translate the on-screen to off-screen seamlessly. Maintaining a faithful artistic integrity at all times, they ensure that the overall effect remains true to the original creative vision. They are an intelligent and artistic company to work with operating on the highest level to achieve a wonderful aesthetic.
MXW are very clever. They’d make me look like Ariana Grande if I asked them to – and I’m a 59 year old homosexual.
Partnering with MXW means you will be working together with its two founders, Ian Mackley X Maria Walker, whilst drawing upon insight and expertise from a team of multi-talented specialists.
For over two decades, they have produced brand experiences for some of the world’s most celebrated entertainment properties.
ConnectMXW Studios Limited
Unit Five, 4 Ravey Street
London EC2A 4QP United Kingdom