About

MXW is an independent design studio

specialising in marketing strategy and creative communications for the entertainment industry

Services

Brand Strategy
Idea Generation
Cultural Insights
Campaign Planning

Communications

Mock-ups
Collateral
Style Guides
Visual Identity

Graphics

Pitch Materials
Custom Templates
Conference Keynotes
AV & Motion Graphics

Presentations

Stunts
Experiential
Visitor Attractions
Touring Exhibitions

Experiences

Theming Kits
Pop-up Stores
Statement Windows
In-store Installations

Retail

Tradeshows
Live Showcases
Employee Forums
Global Conferences

Events

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Services

Communications

Combining strategic thinking with creative direction we equip our clients with marketing guidelines to inform campaign roll-out and fuel big ideas.

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Services

Graphics

Our talented and experienced team work across multiple disciplines to develop high-quality creative and engaging visual communications.

Into the Woods: Academy Award campaign advertising for leading film publications

Julian Clary, The Joy of Mincing: Creation of communications for national tour

Disney Inspired: Design of high-end coffee table book to profile the breadth of Disney’s latest platform

Guardians of the Galaxy Vol.2: April Fool’s day prank for Social and Digital Out of Home across the UK and EMEA, reigniting nostalgia for the classic 80’s cassette player

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Services

Presentations

We produce a broad spectrum of presentation materials to captivate audiences and convey compelling messages. We are experts in Keynote & PowerPoint and amplify our output with sophisticated motion graphics & AV to deliver persuasive on-screen storytelling.

Universal Pictures International: Design of internal marketing materials for priority releases

Disney: Bringing brand stories and messages to life for Disney’s annual retail showcases

NBCUniversal: Refreshing traditional trade materials for the international Ad sales team

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Services

Experiences

We are pioneers in creating one-of-a-kind visitor experiences transforming brands into fully immersive environments.

Cinderella Exhibition: 20-minute consumer walkthrough touring to Canada, Asia and Europe for 1-year in the run up to the movie release

Ghostbuster’s Experience: Multi-sensory attraction for Madame Tussauds New York immersing guests into the spirited world of the film

Minnie: Style Icon: An exhibition profiling Minnie’s influence on fashion & pop culture across the decades working in partnership with the BFC

Descendants: One-off musical showcase at Brand Licensing Europe to launch the new tween franchise featuring Sofia Carson and hosted by Alex Zane

Kong: Skull Island: Working in close collaboration with Merlin Magic Making to create the Theme Book for production roll-out to Madame Tussauds London and New York attractions.

Marvel Age of Heroes Exhibition Tokyo: Design of the dedicated Spider-Man Homecoming zone featuring original props & costumes from the movie and life-size character photo ops.

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Services

Retail

Statement window schemes, dynamic retail theatre and memorable in-store activation are at the heart of our retail offer. We infuse entertainment values with the shopping experience to create impact and generate social currency.

Harrods: Recreating the most magical moments of Disney’s live action Cinderella

Fortnum & Mason: Designing a breath-taking photo-op of Alice falling into Wonderland

Selfridges: Exclusive windows profiling halo fashion collaborations alongside original film props and costumes

Uniqlo: The Galactic Empire windows commemorating the blockbuster release of Rogue One: A Star Wars Story

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Services

Events

We pride ourselves on pushing the boundaries in event design and production. We create fully integrated solutions; from concept through to delivery, ensuring every aspect is seamlessly blended and expertly implemented.

The Huntsman: Winter’s War: Creative development of the castle façade for the gala premiere at Universal Studios Singapore

Spielwarenmesse®: A unique visitor lounge at the global toy fair to showcase priority IP for The Walt Disney Company

Captain America: Civil War: Design and production of press conference

Disney Media Upfront: Onscreen graphics, show calling, talent handling, staging, lighting and event management

Clients

Testimonials

MXW stands out from other agencies both in terms of their understanding of what we are trying to achieve and the creative excellence they bring to every project. It’s an absolute pleasure working with the team and I hope this relationship continues for a lifetime.

Mari Gastineau SVP International Marketing Sony Pictures Releasing International

Producing the highest quality of creative, MXW is an astute, yet daring agency with a focused and inspired vision. They just get it.

Kevin Campbell EVP Studio Marketing The Walt Disney Company

I consider MXW as an extension of my studio marketing team. They formulate innovative ideas to stimulate our thinking and then bring them to life to inspire our audiences.

Charlotte Tudor VP Studios Marketing UK & EMEA Walt Disney Studios Motion Pictures

MXW translate the on-screen to off-screen seamlessly. Maintaining a faithful artistic integrity at all times, they ensure that the overall effect remains true to the original creative vision. They are an intelligent and artistic company to work with operating on the highest level to achieve a wonderful aesthetic.

Sandy Powell

They took years off me. (As they did themselves, from the look of their photos). How clever.

Julian Clary

MXW

Partnering with MXW means you will be working together with its two founders, Ian Mackley X Maria Walker, whilst drawing upon insight and expertise from a team of multi-talented specialists.

For over eighteen years, they have produced brand experiences for some of the world’s most celebrated entertainment properties.

Connect

MXW Studios
Fourth Floor, 45 Conduit Street
London W1S 2YN United Kingdom
+44 (0) 20 7043 1040